Today, corporate communication is a strategic investment essential to strengthening a company’s market position.
A professional press office thus becomes the key tool for turning technical expertise and service quality into perceived market value, creating the competitive differentiation needed to stand out in an increasingly crowded landscape.
The credibility generated by editorial articles is statistically over five times higher than that of traditional advertising, creating perceived value that translates into real business opportunities.
The cost-benefit ratio of a press office is particularly favorable, with an average ROI of approximately 1:4 between investment and media value. This means that every euro invested in communication generates media exposure equivalent to four euros’ worth of traditional advertising.
The press office offers the opportunity to develop differentiated and personalized communication, tailored to various target audiences and designed to create specific messages for each market segment—maximizing the effectiveness of the communication investment.
The launch of the press office stems from the goal of building a strong and consistent media presence that enhances the Group’s many years of experience.
The project aims to strengthen the company’s positioning as a national point of reference through a communication strategy that highlights not only the services and products offered, but also the innovation, sustainability, and quality that define its production.
The communication strategy is structured along several key directions, all contributing to the development of a solid and lasting reputation:
Strengthening Brand Awareness: Communicating the operational efficiency and reliability of a well-established company, ensuring visibility in widely circulated media outlets.
Media Loyalty: Building long-term relationships with journalists and editorial teams through targeted and professional communication.
Commercial Expansion: Creating business opportunities by enhancing the media exposure of the company’s services, products, and expertise.
Client Portfolio Growth: Using strategic communication as a lever to acquire new public and private clients.
Competitive Positioning: Supporting business relationships through communication that highlights the company’s competitive advantages.
Enhancement of Made in Italy: Raising awareness of the excellence of Italian-made products within the brand’s offering.
Authority Building: Increasing the company’s credibility, reputation, and recognition among opinion leaders and decision-makers.
Building strong and long-lasting relationships with the media lies at the heart of the proposed strategy. This means not only understanding the timing and workflows of different editorial teams, but also developing the mutual trust that underpins every effective media partnership.
The activity includes constant monitoring of communication opportunities and the ability to quickly adapt the strategy to market changes and the company’s evolving needs.
Send us an e-mail to: info@isi-events.it
